And the smell of them in the lobby is unmistakable.
Interestingly enough, the hand lotion at Holiday Inn Express is also cinnamon scented. So if you apply any of it, you’ll smell those cinnamon rolls a good part of the day – a great sensory brand reinforcer.
Here’s the Brainzooming question: Most of your customers likely have all five senses, so how can you figure out a way to connect your brand to a non-traditional sense as a strong reinforcer?
