If you're reading this first thing Monday morning (US time), there's still time to register and participate in today's Idea Magnets creative leadership webcast. I'm presenting the webcast for the American Marketing Association beginning at 10 a.m. central daylight time.
The Idea Magnets presentation today is a brand new one in the Brainzooming repertoire. It is an outgrowth of a creative thinking blog post from several years ago first talking about idea magnets I've worked with throughout my career.
Creating the content for Idea Magnets unveiled multiple realizations about how this direction creative leadership is new for me.
First and foremost of these realizations is how much of our content comes from a "don't do that" perspective. Think about "Taking the NO Out of InNOvation." It doesn't get much more "don't do that" than “Taking the NO Out of InNOvation.”
Much of the content in the first draft of Idea Magnets started life in a “don't do that" perspective. I was reminded while editing the webcast, however, that idea magnets don’t think like that.
Idea magnets set out a big vision, objective, or purpose, and aggressively march toward it. They are too busy making BIG things happen to spend much time bothering with fighting anti-creative behaviors.
As this new creative leadership presentation came together, it became clear Idea Magnets is where I've been heading personally for several years.
"Taking the NO Out of InNOvation" addresses the transition early in my career to think about new ideas and change more positively. Our "Creating Strategic Impact" content bridges the point in my corporate career when we were developing the methodology that became Brainzooming and what we do now for multiple clients across all types of industries.
Finally, it struck me the other day that Idea Magnets is a presentation "from the road." This means it's a place I’m heading to and a destination I want to be, but I'm not there yet. Addressing the characteristics idea magnets display, it is evident I do better at some of the characteristics than others.
During most of my career, my creative leadership role was to bring to life the big visions of idea magnets. Since stepping out to a big corporation in 2009 to start The Brainzooming Group, however, I have to articulate our big vision. Sometimes that happens; often it doesn't.
The Idea Magnets presentation NEEDED to come together, because it's my own roadmap for where we’re going with The Brainzooming Group.
Idea Magnets is a presentation from the road. The road is great, and it's exciting. And I can't wait until I get to where the road is taking us! – Mike Brown
