Strong interactive marketing can involve lots of design, complexity, and technology to make sure it works and engages the audience. Or interactive marketing can be done very simply and smartly, letting your ingenuity and creativity carry the day. That's the route Houlihan's took with this "interactive" email I received Friday. No places to click. No videos to set up the promotion. Just an engaging graphic drawing audience members in to figure out where they stand among the Super Bowl party invite crowd.
The only way it could have been improved?
It should include the #BZBowl as a great Super Bowl option for everyone!
Super Bowl Sunday, February 6, 2011 will mark the second annual #BZBowl, a Twitter-based chat sponsored by The Brainzooming Group, featuring folks from a whole variety of marketing, branding, social media, customer service, and other creative perspectives tweeting about they think works and doesn't work in this year's Super Bowl advertising and marketing camapigns.
Look for introductory details in Monday's Brainzooming blog, when we'll finally know what teams will be playing!
Note: Houlihan's isn't a client, and there's no direct payment for this shout out, but I have partaken multiple times in Houlihan's Fourquare check-in deal for Free Frites! Love those Free Frites! – Mike Brown
The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at brainzooming@gmail.com or call us at 816-509-5320 to learn how we can help you enhance your brand strategy and implementation efforts.