Here’s a link to a very beneficial marketing strategy article appearing recently on Arkansasbusiness.com. It’s by Jim Karrh, Ph.D. who is senior vice president of Advantage Communications Inc. in Little Rock. I met Jim this past November when he was a speaker and honorary chairman of The CMO Summit.
In this article, Jim focuses the breadth of marketing strategy literature on a set of “Super Six” questions addressing direction, segments, markets, products, and competitors that you can use as a check-up on your brand’s current strategies.
For the rest of his 2008 columns, Jim will focus on tactics to carry out successful strategies. To keep up to date with his thinking, add Jim’s column to your reader: http://www.arkansasbusiness.com/rss/karrh.aspx
Thanks Jim for the great questions!