PR Professionals - 6 Driving Forces and Creative Block Antidotes

I’m in Springfield, MO today keynoting the Southwest Missouri PRSA Professional Development Conference. The theme for the PRSA conference is “Driving Forces,” and the morning presentation will frame up 6 driving forces PR professionals are facing:

• The Changing Career Market for PR Professionals
• Expectations for Providing a More Strategic Perspective
• The Evolving Role of PR Leaders
• Changing and Broadening Impacts for Content Creation
• Dealing with Barriers to Change
• Ensuring Results are Clearly Delivered

Within those six trends, we’ll weave in content from the “Taking the NO Out of InNOvation”  eBook along with presentations on cultivating strategic thinking and dealing with the ten most common business innovation roadblocks.

The afternoon presentation will be an overview on more than twenty-five ways to eliminate a creative block in your work. Once the creative block presentation is done to wrap the Southwest Missouri PRSA Professional Development Conference, it's back to Kansas City and an opportunity, I hope, to meet up with my boss from college student activities, Dave Brown.

If you want to follow along on Twitter, the conference hashtag is #swmoprsa, and I hope there will be enough live tweeting for you to get a sense of the content if you’d like.

It should be a fun group to spend an extended amount of time with today. The origin of the request to speak came via Claire Faucett of engage5w. I sat next to Claire at one of Ben Smith’s SocialIRL programs last year, and for as much as I struggle with forcing myself to network at conferences, this is a great example that it’s always valuable to meet new people – even if you think it’s more comfortable to stand in the corner! - Mike Brown

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