Sometimes you can demonstrate a perspective twist by taking something away. Here’s an interesting example from a bar at the Cleveland Airport. The person I was with ordered a Bud Light draft beer – all by itself.
The fact he didn’t order a boilermaker was so outside the norm, it received special recognition on the cash register receipt.
Next time you’re in an innovation pinch, try the same thing. Remove one element in your situation and see what it does to force a new perspective that you hadn’t considered before.
