I’m delivering the closing keynote at the October 2015 Social Media Strategy Summit in Boston. It’s an exciting next step in the relationship that’s developed with the Global Strategic Management Institute (GSMI) over the past year delivering social media strategy workshops and presentations at a number of their events.
This new keynote presentation will cover “Super Models – Strategic Ways to Plan, Sell-in, and Get More from Your Content.”
No, it’s not about Kate Upton, Gisele Bündchen, or even Cindy Crawford who caused a social media stir with the “who knows whether they are touched up good or touched up bad” photos.
The social media strategy keynote presentation I’ll be delivering will highlight strategic models we’ve developed for brands to expand their effectiveness in developing content marketing and social strategies. Each model provides a different perspective to think about various aspects of social and content strategy.
I started sketching out the keynote presentation while discussing the conference with Breanna Jacobs, Director, Conference Production at Global Strategic Management Institute. This prompted this compilation of twenty-eight social media and content marketing models we’ve included across these articles from the Brainzooming blog.
It’s a lot easier to explain social networks to people who don’t get it (and even develop robust strategies) when you have solid offline models to make strategic connections. Want an example? Twitter makes a lot more sense to many executives and sales people when you tell them it’s like a business networking function.
Most people don’t invite people over to their messy, run-down homes. They get their houses fixed up and ready, then the invites are extended to others. The same steps apply for your brand’s website and its audiences.
TV and cable networks have been creating content, promoting it, and drawing audiences for a long time. That’s why we think they have something to teach brands.
Lifelong personal relationships aren’t built on a series of one night stands. Neither are successful brand relationships with their audiences.
Whether you are a community manager or a DJ, having lots of options, paying attention to what the crowd is enjoying, and making connections are all vital.
Just as you wouldn’t stand idly by if someone where threatening a family member, a brand has to reach out and manage engagement with frustrated customers to turn these situations into success.
It’s frustrating to try to listen, learn, and analyze what’s going on relative to your brand on social media without good listening tools. They’re changing all the time, so you have to stay up on them.
A sure way to deliver ho-hum content to your audience is to stand “inside” your brand and simply report about yourself. Engaging brand content reflects an audience perspective that takes place outside your brand.
You have to be a Seinfeld fan for this model to work as well, but suffice it to say that ANYTHING can become a blog post!
There are multiple ways you can sell and pick your spots on the social sales continuum. You just need to decide what approaches best fit your brand.
I’ll be conducting a workshop on “Strategic Brand Innovation – Mining Outside-In Opportunities to Bolster Your Brand” at the GSMI Brand Strategy Conference in May 2015. If you’re focused on branding and want to hear perspectives from a wide variety of great brands, we’d love to see you in San Francisco! – Mike Brown
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