Seth Godin wrote a post last week that seemed to be the inverse of his book, “The Dip.” (Affiliate Link)
This Seth Godin post discussed the challenge of knowing when the marginal benefits from your strategy peak and additional incremental efforts will yield negative rates of incremental benefit.
As is frequently the case, the blog post was more about pointing out a problem than how to do something about it. In fact, Seth Godin offered little in the way of even knowing WHEN you hit the peak.
That's where this piece comes in.
While we don't have the answer to WHEN the peak happens for your brand, his article got me thinking about questions you should be asking to better understand your peak as early as possible so you can take appropriate strategic action.
So from the Brainzooming strategic thinking R&D Lab, here are six strategic thinking questions to aid in estimating the potential timing of the peak Seth Godin identifies and who might help anticipate its arrival.
Gauging the Peak’s Timing
Use the answers to these two strategic thinking questions to estimate the initial timing expectations for when the peak may appear.
Identifying Your Strategic Guides
Based on answers to these strategic thinking questions, you can identify the canaries in YOUR coalmine – those individuals who will sense a problem before anyone else does.
It's impossible in one article to figure out your peak moment (or peak period). In just a few moments, however, you can document a better sense of your timing and the canaries who will signal it's too late WHEN it's too late, as opposed to AFTER it is too late. – Mike Brown
The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at info@brainzooming.com or call us at 816-509-5320 to learn how we can help you enhance your strategy and implementation efforts.