If senior managers are the only ones sanctioned to think strategically, that’s a real problem. A company’s senior team tends to view the world in a relatively homogenous manner – from having shared experiences to holding a common perspective on the company and the market.
Great strategic thinking comes from diverse perspectives, cultivated and managed toward a view of the current & future business environment that increases the likelihood of successful results. Achieving this means spreading strategic thinking responsibility throughout the business.
Here are some fundamentals for accomplishing this:
Keep track of who is thinking and how they think – In bringing people together for strategic thinking, make sure three vital perspectives are represented with people that have:
Take time to think – Set aside time for strategic thinking. This requires a willingness to invest dedicated time to consider a lot of possibilities, to narrow focus to the best ones, and then to develop & implement them. Focused time helps create an environment allowing people to selectively turn off conventional wisdom, triggering many more possibilities.
Use structure to increase output and efficiency – In initial phases, brainstorming rules help to productively manage how people with varied perspectives can increase the number of ideas generated very efficiently. Some starting principles include:
These approaches help awaken strategic thinking. If you enjoyed this section, check out our entire Brainzooming Strategic Thinking Manifesto.