Branding & Marketing

Business Branding Fundamentals

Presentation Description: Successful branding presents unique challenges and opportunities for leaders. Starting or rebuilding a brand requires a mix of extensive customer understanding, relentless change management, and savvy, high-efficiency brand building strategies & tactics. You’ll learn about these and other vital real-life, tested brand building lessons that you can apply in your own business – no matter what its size. Lessons addressed in this presentation include:

  • Using a strategic view to assess your marketplace
  • Developing and sticking to your brand’s “story”
  • Identifying real market & competitive threats
  • Prioritizing strategies for greatest returns

Customer Experience Strategy – Building Your Brand Team Game Plan

Presentation Description: Every time an employee interacts with a customer there is an opportunity to build – or lose – brand equity. Ensuring an outstanding brand experience and increased brand equity demands your internal brand team members are prepared and ready to maximize their talents to carry out your brand team game plan. This interactive workshop features tools and frameworks to help create (or strengthen) your brand team game plan through:

  • Aligning the brand experience with employee talents and behaviors
  • Incorporating customer insights to shape your brand experience strategy
  • Developing integrated strategies to consistently deliver your brand promise

Sponsorship Marketing on a Shoestring

Presentation Description: Sponsorship marketing (funding an event or entity in exchange for positive exposure) can have tremendous value as a marketing approach in business. Efficiently maximizing a sponsorship’s returns, however, depends on approaching it strategically, creating sponsorship messages relevant to all audiences, and aggressively tapping into all available activation tools.

This session, based on lessons from award winning sponsorship programs, will help attendees:

    • Better link business and sponsorship strategies
    • Identify their own comprehensive set of innovative activation tools to make the most out of a sponsorship
    • Develop metrics to track sponsorship ROI

Return to Speaking Overview