Creating social media and collaborative blogging strategies for organizations has become a significant focus for The Brainzooming Group. In these projects, we've been working in very close collaboration with Nate Riggs from Social Business Strategies out of Columbus, OH. Through his work, Nate has been instrumental in developing social media and collaborative blogging strategy for manufacturing, services, and educational organizations.
I've known Nate since 2007 when we first met at the Transportation Marketing Communications Association conference. We became reacquainted at the 2009 conference where Nate spoke on SEO strategy and implementation. When The Brainzooming Group began taking on a steady stream of social media-related engagements, Nate was the first call I made to incorporate his expertise as an important strategic contributor to our efforts.
Since Nate Riggs has been getting a lot more mentions here and on my Twitter account, you may be curious about him and want to find out more. If so, there are two recent opportunities to do so rather conveniently
- In advance of the Social Fresh Conference in Tampa this week, Nate wrote a post on his blog called, appropriately enough, "Who Is Nate Riggs?" The post is an intriguing way to "introduce" yourself to conference attendees at an event where you're not speaking - not that he needs any help in meeting new people! I can personally attest that online or offline, Nate is fantastic at connecting with people in meaningful ways. As an introvert, I stand in awe of his ability every time we're with a group of people.
- The other opportunity is a case study from the Content Marketing Institute website covering Incept, a conversational marketing firm Nate has worked with closely to create and implement a content marketing strategy tied to collaborative blogging and active social media engagement. The motivation for this strategic move by Incept was to enhance its core focus on donor recruitment for blood centers by extending its conversational marketing capabilities. Incept has been able to do this through enhancing its social media skill set to serve other businesses needing to start and extend client conversations in new ways. The case study is a compact and insightful exploration of the work Nate and Incept have done together.
In 2011, look for more from the ongoing collaboration between Nate Riggs and The Brainzooming Group! – Mike Brown
The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at brainzooming@gmail.com or call 816-509-5320 to learn how we’ve developed integrated social media strategy for other brands and can do the same for yours.
