Social media productivity is an important topic based on the reaction to a recent Brainzooming article on a strategy for efficiently integrating social media listening, participation, and content creation activities. The article prompted sharing these 13 additional social media productivity-enhancing tips for a strategy to integrate “in real life” and online activities to develop new content sources and ideas.
Your Daily Activities
1. As you anticipate blog topics, develop a related question to ask people you interact with, expanding your point of view and gathering material for the post. Even better, use video to capture answers to your question for a video post.
2. Capture intriguing video or photo opportunities that present themselves in the course of your daily activities.
3. After reading a new book or magazine (or even an older one) in your audience’s area of interest, write a brief review with your point of view on the concepts.
4. Review each day’s activities before bed and create a list of 3 to 5 potential blog topics. Capture intriguing ideas, lessons, and information that could benefit your audience. Write down ideas in a notebook or online so you can review them when seeking content ideas in the future.
Friends and Family
5. Host a tweetup and invite your local blog or Twitter followers to get together and network with each other. One advantage is it will spur ideas for new content and help identify potential guest bloggers.
6. Strengthen your blog content creation efforts by using a person you know (who is within your target audience) as the basis for a target persona to orient your social media content. One current persona for Brainzooming is based off a former co-worker who I still meet with regularly. Because he’s also active with Twitter and blogging, I can keep track even more frequently of his hot button issues and identify content relevant to his interests.
7. Customize your nametag at event to include your Twitter name as a conversation starter. Alternatively, if you don’t look like your Twitter avatar (i.e., you use a cartoon instead of your picture), create your own social media-oriented name tag to make your Twitter identity more recognizable.
8. Live tweet event content that’s relevant for your audience. You can also incorporate the tweets post-event, expanding on ideas to create blog content.
Making a Presentation
9. When refreshing or creating a presentation, consider already published blog posts as a ready source of new presentation content.
10. Setup a mini tripod and Flip camera before a presentation you do and record your presentation. You can look for and use 60 to 90 second presentation snippets as video blog posts.
11. Capture questions you receive during presentations as triggers for blog posts to recap or expand on your answers.
12. Actively solicit questions when you present or interact with audiences, using the questions as potential social media content. I hand out my own evaluation form at presentations to ask attendees for questions which remain unanswered for them.
13. Incorporate content you’ve created for presentations as starter ideas for social media content (a 16 ways to build an audience via social media post I did originated as two slides in a “how to tweet” presentation).
Like so many things with creating consistent, on-target social media content, it’s all about taking the best advantage of day-to-day content-related opportunities. You simply have to follow through with diligence and an innovative eye as you learn and develop additional ways to more efficiently create content. – Mike Brown
The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at [email protected] or call 816-509-5320 to learn how we’ve developed integrated social media strategy for other brands and can do the same for yours.