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If you’ve participated in our Brainzooming presentations or workshops on social media strategy, content marketing, brand strategy, or even strategic thinking, you’ve likely heard a recommendation to read “Made to Stick,” the 2007 book by brothers Chip and Dan Heath (affiliate link). The primary message of “Made to Stick” is certain ideas ARE “made to stick” through what the Heath’s characterize as a SUCCES

Applying Made to Stick to Social Media Strategy

Made-To-StickSUCCES is an acronym for six principles to help ideas resonate and stay with their intended audiences.

Slightly rearranged here, the underlying principles behind SUCCES are:

  • Stories
  • Unexpected
  • Credible
  • Concrete
  • Emotional
  • Simple

For an updated “Doing New with Less” workshop for a Transportation Marketing and Sales Association bootcamp next week, we are creating a social media module linking the SUCCES formula to social media strategy and stronger content marketing for an organization.

Here are some previous social media strategy links that support the “Made to Stick” framework:

Stories

Unexpected

Credible

Emotional

Simple

BTW, if you are in transportation, logistics, or simply want to get a strong overview on marrying stronger creativity with smaller marketing budgets, there is still time to register for the TMSA Marketing Bootcamp in Chicago. You can get all the details and register at the TMSA website. – Mike Brown

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