What are the two biggest mistakes in social media marketing?
1. Believing everyone sees your content.
2. Believing no one sees your content.
In the first instance, thinking you can simply dabble in social media and get lots of people to see what you're saying doesn't work. For nearly any traditional brand (and @shitmydadsays isn't a typical brand) wanting to talk about itself, audiences don't spontaneously emerge. It takes time to create an effective fan/follower base. Simply picking a fast-approaching date and saying "implement Twitter (or Facebook) by such-and-such date to get our message out" is asking for disappointing results.
The second mistake rests on the assumption you can ease your way in, make some mistakes, and find your social media footing. Maaaaaaaaaaaybe. But there are too many counter examples of brands that screwed up and got burned because of not knowing, understanding, or working within the evolving conventions of social media. If you've got a brand worth anything, you need to be ready for prime time the instant you step on the social media stage.
How do you avoid this terrible two?
Focus first on developing a solid social media strategy and ignore the ridiculous peer pressure you may feel to create a social media presence ASAP. This is a game made for deliberate, smart followers - not fast, unprepared, first-movers - to win. – Mike Brown
The Brainzooming Group helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. Email us at brainzooming@gmail.com or call 816-509-5320 to learn how we’ve developed integrated social media strategy for other brands and can do the same for yours.
